I have a case and will finish but guess wont buy again. Yes, Newcastle was never an award winner as advertised. Even the label wants no part of it! While I have nothing against a solidly hopped beer your derivation has destroyed the smooth malty character that I have for so long found endearing. Turn it back!!!. Nothing redeemable about it!!! Cannot and will not drink it. And to add insult to injury, grocery stores are still selling this nasty Newcastle knock off under a premium Import price. Change it back! This new taste is absolutely awful. Unless they bring back the real Newcastle. This new stuff is a horrible!!!! When my usual retailer stocked the ale again I thought it was just a packaging change. Loved the old recipe, but this was a disappointment. BIG CORP. this is not why we fell in love with this beer. The only thing Newcastle about it is the packaging that should be a crime of identity fraud!!! Somebody owes me $15 bucks for this new scam. Newcastle Brown Ale brewed by the Lagunitas Brewing Company will be relaunched in March 2019. Its nice to know i am not the only old fart that still remembers the original Newcastle brown (i can even spell it as one word). If those responsible are smart enough (which remains to be seen), you know that an advertising campaign will be needed to convince the Newcastle faithful that the original ale they love is back. Not buying it anymore, unless I can find the orginal one. Ill buy that until they get gobbled up. This was a terrible mistake and this change will prove to be a huge loss for them. Would love to know more info on that assertion. WHY?! I started drinking the original Newcastle somewhere in the mid 70s while stationed overseas. Go back to the old recipe. the other guy. This is a complete travesty. A weak buckling of the knees by corporate America. Its not even good for what it is going for. And so, no more. That hard to do for a true beer drinker. Taste just like most other American beers..Like piss! It is now just another run of the mill nut brown. I have been a fan of Newcastle Brown Ale since the 1980s. https://www.change.org/p/heineken-usa-bring-classic-newcastle-brown-ale-back. Now a word on the Lagunitas Brewery tour. To answer the question in this articles title (Hows It Taste?), in a word: ruined. And, the new packaging wasnt what I was looking for, either. a blend of light and dark malts for a unique, smooth flavor and cool temperature for easy drinking. Newcastle Brown Ale: from Miners to Hipsters. Hopefully, Heineken will see that sales have completely dropped off and change it back as soon as possible. Im a diehard Newcastle fan. Same thing. I migrated to Kilt Lifter a while back but went back to Newcastle (when it was really Newcastle). I agree with Jerry Kindall: if the recipe and packaging are different, how can it still be called Newcastle Brown Ale? The old recipe did not leave an after taste. DONT YOU GET IT???????? I will not purchase this ever again. I tried the Guiness product already, but it was a bit heavy for my taste. But in England, Newcastle Brown Ale is still pretty much the []. I dont drink Newcaslte because of the fuckin name!!! Original recipe will always be my favorite, this new recipe is akin to yuengling now. But the Lagunitas version of this beer really missed maintaining the character and depth of the original, and thats a shame because another great beer marque has disappeared. Hey Guys, I got a 12 pack last week and from my taste perspective, its back. OMG WTF you Fd up the original.new castle. I had not bought in a whilehad looked for the old brown box and just didnt see it..found it finally in yellowkinda wish I hadnt. Ive always had Newcastle Brown Ale on the self, because it was a personal favorite, going back to my traveling in Britain in the 1970s. this is such fucking bullshit. I have tried for two days to drink this but I have noticed that it leaves an awefull bitter aftertaste. Wont buy again until its changed back. Tastes like someone threw an old grapefruit in it along with a dash of dawn dish soap. I miss drinking. I was a NBA fan, but always open minded and willing to find and appreciate new quality brew. Menu. If you are going to change the recipe, give it a new name. The Hoppy-ness tastes like cat urine. Not any more. It went down hill when it was brewed in Dunston at the federation brewery. Another brewer and a new recipe! Raised in Manchester, England, Ive been drinking Newc Brown for more decades than I wanna think about. how can one change a recipe then call it by what people now and like? Kent Goldings hops at :30 I do not like it and will not be drinking it. Lot of people found the taste and experience disgusting tbh. I stock the refrigerator for my Mens Club. Im sure it wont matter for Heineken, they probably did the math this will cut costs and they will turn a higher profit in the end typical these days, The new Newcastle sucks nothing like the old stuff just bought 68 cases from total beverage at 11.99 a case get it while it lasts R.I.P new castle. The new taste is horrible! Newcastle used to be a unique good beer. Bring back the original. That's because production has moved from the Netherlands to the U.S., where Chicago's Lagunitas Brewery will now make the beer under a new recipe. As Rich mentioned above, it was just a flippant response about their great re-imaginations and they are sorry I dont care for it but they hope I come around to eventually love it. I sent them a note in the comments section. Both brands are owned by Heineken, which made the switch as part of the U.S. relaunch of Newcastle Brown Ale. Demand money back and if they refuse, remind them that they could implicated in legal action. What is Heineken thinking? I made the switch to Smithwicks and am never going back to Newcastle. Who knows!Maybe the original brewers from the NBA company might begin marketing another beer with a different name using the original recipe (unless . The sad truth is that the new owners dont care about our opinions. Two that I have been on for a while are Fat Tire, and one from Tampa area Big Storm Brewings Wave Runner. They are all pretentious pricks. Why change perfection? I am devastated. This is absolute garbage!!! Pour this crap directly into the sewer where it belongs. For a while I could not find it anywhere, then it reappeared. Drank one and left the rest out on display at the dumpsters near my apartment. I loved the 1970s to 1990s version. But, now New Castle taste like every other IPA beer. Long time newcastle drinker of dutch version (20+ years spending $800 each year). This crap doesnt deserve to even be called Newcastle Brown Ale! So this is now an American brown. Well this trendy crap will probably make you more money in CA and NY but this NATIVE TEXAN who hated to admit that anything was better than SHINER BOCK but eventually had to will NOT being buying anymore Newcastle Brown Ale. Bring back the original PLEASE!!! Maybe the original brewers from the NBA company might begin marketing another beer with a different name using the original recipe (unless they are prohibited from doing that). If I am in the mood for a hoppy fizz it wont be yours. Heineken: Get this poor excuse for a beer off the market and bring back a winner! Too bitter. This beer's flavor is enhanced by a blend of pale and roasted malts and American hops. What do I think? Located in the north east of England, the city of Newcastle has a long and proud history of brewing which dates back to the 1500s. Smithwicks, Smithwicks Smithwicks, Smithwicks, Smithwicks Smithwicks! This is definitely no longer one of them. My wife bought a 12 pack thinking it was the same beer with a new label. I moved a bit and had not purchased Newcastle in a few years and grabbed some a few months back. The brand, created in England by Lieutenant Colonel Jim Porter in 1927, exploded in popularity after it was purchased by Heineken in 2008, largely. Leave it to an American based brewery to assassinate that was a great, unique tasting dark ale. Cant believe they would do this Theyre losing a life-long customer in me. I just thought I got a skunk batch. I know it is brewed in the Netherlands but they did retain the classic flavor. The good news is that it has forced most of us to search for a replacement. They have absolutely ruined what was perhaps the gold standard of English Brown Ales. Another might be Sam Adams with the resources and the distribution. Do not buy this crap. But this is neither a nice malty semi sweet low hop brown ale like we all came to know and love. A few months ago, I noticed that the packaging had changed, the bottles have gone from clear to brown, and that there is also a new label. Michael Jackson the beer writer and absolute authority on everything beer is rolling over in his grave. If you think these guys are going to revert to the old recipe just because you and a few thousand others complained, youre just barking at the moon. May your taste buds stop working (I suspect that they already have). Weak af. Nay suggestions? I dumped almost my entire bottle out and now have 5 full bottles taking up space in my fridge until I can find some dim witted craft beer aficionado stupid enough to drink it. I was in my spirits store today picking up the last six pack of real Newcastle and noticed they had singles of this NewCRAPle on sale for $1.49 so I bought another one to give it another chance. Itd be like if they took Guinness and tried to make it start tasting more like the stouts being put out by all these new breweries. Hey there, thanks for reaching out. What a disappointment. I bought a six pack, opened a beer. Please bring my beer back!! Just smooth and drinkable beer. This is no different than throwing Camaro labels on a Camry and calling it a Camaro. So disappointed. I just bought the New Newcastle unknowing that it had changed and it tastes like Buffalo testacles, you gys really screwed up on this one, expect Newcastle Brown Ale to disappear because as usual some idiot at the top of the company made a stupid fucking decision once again. I assume its to save cost. Nice lighter taste and easy drinkability like NC Brown. [] Ale have changed hands faster than Watford football managers. I went to bed and Newcastle Brown Ale was amazing! I totally agree with EVERY bad comment of this Newcastle Brown Crap. I have been drinking this beer for 20 plus years and bought a six pack a few weeks ago and noticed new packaging never thought they would change the beer, why mess with perfection. I went to all the stores in my city when I noticed the change and bought up all the old stock of original Newcastle, but now Im about out and need to figure out what to do. Now all the loyal Rooks have flown! It does seem like consumer fraud. And is truly horrible. Yep, Smithwicks is one I keep in frig, Yingling Black & Tan, Modela Negra have a reasonable taste also. Damnit!! This Lagunitas version is crap, it looks like the vast majority of us agree. Way to f*** it up Lagunitas! I will press in and find out the rest of the story. Unfortunately, it is only a seasonal . Wont buy it ever again! OFFICE HOURS 9:00 AM - 3:30 PM. Brand New Pack of Newcastle Brown 'Best in Class' Beer Mats' approx 100. Fuck them sideways, Fuck it all. Im British. No more Newcastle purchases for me and Lagunitas, you are now on my sh*t list, it will be a while before I can buy any of your products again after this stunt. Newcastle was my favorite beer. Then the moves to Gateshead, Tadcaster, Netherlands, and now USA? This new formula sucks. Ill pile on with the New Castle Sucks comments. Pre-Owned. Thanks again for the feedback and perspective. We attended to sample the new recipe (and check out the Willy Wonka-does-beer experience that is Lagunitas). I have been buying every old Newcastle packs I can find. It is banned. You guys messed up big time. Nike SB Dunk Low. Of cource sticking with something from over the pond, good ole Bass Ale. Shame on all who ruined this medal winning beer. shame on you Heineken. Oh, they changed the bottle, ok. Ditto to everyone else. Bombard away! February 7, 2019. I actually like Lagunitas generally, but I do not like this new NewCastle. Also poured out 11 out of 12.. literally couldnt get myself to have another one. No wonder it tastes like everything else out there now! I shall never buy another unless I see a new marketing campaign indicating that they have gone back to the old recipe. A lovely treat, crisp, nutty brown ale, like God intended, a joy to savor. Either they find a way to replicate the original recipe or Im done and will preach far and wide about how terrible Lagunitas is for ruining a classical old standby. or Best Offer. Wouldnt give to my worst enemy. Fuck all of YOU. I was over the moon when i moved to the USA and could get Newcastle, now i will never ever buy this rubbish again IDIOTS! Your new Newcastle is really disappointing. I tried the new Newcastle a little hoppy for my taste. I have been a fan until this. But the reality is this is most definitely NOT Newcastle Brown Ale and is a fraud on consumers. HEY NEWCASTLE! If they wait too long, they will have lost us forever. Time for a nice Newcastle. All I have to say is why would you throw out hundreds of years of sucess? WTF. I hope that when new Newcastle fails , which it surly must, they bring back old Newcastle and accept the profits from us hard core fans! Why would they even continue to call it Newcastle? black malt 1.5 oz. The Dukes Brown Nose Ale has great malt flavor and easy to drink without the hops bitterness. Absolutely no idea what they are doing. Fans of Newcastle Brown Ale will notice a new flavor. Totally idiotic to change the recipe. It doesnt taste hoppy at all. -. . How rare it was in those days. Try it folks. What the mother fuck you ruined my fucking 4th!! Just sad they dont realize the problem. If thats what I was looking for thats what Id by. This isnt a new Kool-Aid recipe. How long before the suits at Heineken buy them out and screw me over again. They were right along side the new stuff. I miss the old recipe, and I wish it was back to that, but its not terrible. New Castle came in a clear bottle, if you got a 12 pack which packaged the bottles out of the light, it was the nectar of the gods, bottles buried in ice it was the ultimate summer beer. Yep the Smithwicks is only 11.2 oz, stand it next to a 12 oz bottle and look at the neck, but get a 6 pack for $8.99 at local Publix so cheaper per oz. Unless they go back to the old recipe, Ive had my last Newcastle. I also really loved to get it in the mini keg when available and have it on draft. The new recipe is typical American so-called craft brewery swill, that hipsters drink too make them feel important and sophisticated. Curiously, it is rarely seen on draught in the UK, where tradition demands it is served in a half-pint schooner to be regularly topped up from the bottle. Altogether an uncommonly balanced Brown. They did not address the fact that it tastes terrible and virtually every Newcastle drinker in the USA hates their guts. Just an FYI for the hundreds or thousands of disappointed brown ale drinkers, try Shiner Bock. Total dumbass move. I was thrilled to find the list on this page of all the people that HATE the new Newcastle Brown Ale. Why would you fix what isn't broken? 6 watching. I fell in love with NBA about 30 years ago and am mortified at the new taste. JD, yep I ran into the new Crap little over a year ago. Yeah, you are probably right. To everyone as disappointed and offended do what I did. New Castle Brown Ale was world-famous beer and they new that the name alone meant future profits. Sometimes I wished I lived in the UK. Why mess up a great beer? 3800 King Avenue Cleveland Ohio 44114. Well Done Lagunitas marketing, you have now alienated thousands of loyal customers. I am going to try to return the unused bottles from the case I bought and am now searching for a replacement that is not as expensive as Rogue hazelnut. Boycott new castle. This stuff is absolute toilet water. Drinkers familiar with Lagunitas will likely think one word for this brewery: hoppy. I still dont understand why they did what the have, but as a result anytime I see anything with Lagunitas on it, I run the other direction as fast as I can. Ill be replacing it with Dos-X Amber, Dirty Bastard, Black & Tan, Red Jacket Ale, Loch Down and Yuengling Amber. If I wanted a nasty IPA, Id buy one. R.I.P my poor beloved Newcastle. I have it on good authority (sworn by worker at S&N at Newcastle then Dunston) that the only thing that changed when it went to Tadcaster was the water. Would not buy another bottle. Extremely disappointed customer. Newcastle used to be one of my favorite five or six beers. Scottish & Newcastle Breweries had it right. Trouble is some are regional brews. Born and raised in Scotland, Newcastle Brown was a regular item growing up. Bottles Reservoir Wines and Spirits MA: Brighton Beer and spirits only available for pickup and local delivery. And I will not drink this nor will I EVER buy a lugintas product for the rest of my life. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); EPG Media LLC wants you to have a positive experience in connection with our products and services. How long will these douchebags live in fantasy and denial before they get a clue and bring back the real formula? Anyway, one final comment. Never buying newcastle ever again. Customer loyalty is your brand!!! I just recently discovered New Castle Brown and it became my favorite beer. Not too bitter. Whoever makes it now, ruined it and Ill never buy it again! Now we cannot even get them here. If they wanted another spin off why not New Castle IPA along with the original like several years ago when they had Werewolf? Well then change the F-in name and make a new one. They probably wanted to kill off the brand to eliminate any competition with their main brand of skunk water. I used to be a huge fanbut will never buy it again as long as they use the latest recipe. Long time drinker of Newcastle is going to find something else to drink. the new brown bottling sucks, your new labeling sucks, you have the original recipe and cant even follow it. I dont understand this at all. It just tastes like bad coffee to me. Has similar bottle name and label but is not Newcastle. Living in Hawaii means that not every beer type is available to us here, not to mention the cost. This is not Newcastle. Bring the original dog back. This new recipe SUCKS! UK production is for UK and Europe and is still Original Brown Ale. It taste like crap. There was uproar when production was moved south of the river, now its . This is basically buying the name and slapping it on some crap beer from Chicago. I happened to be browsing the beer cooler at a local liquor store and must have looked a bit puzzled over what beer to buy. Bought some, different look figured just the packaging. 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