The quality of the graphics (Well ignore this for now. A real estate copywriter can get the job done. Bring in bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view. Commercial real estate Custom home builders Commercial developers Multifamily investment firms Specialized attorneys and land services Multimillion dollar listings. Data. Now you just need to get the word out. Good copy should get your reader to nod along as they read and say to themselves, This person gets me! Once youve built that bond, then you come in with your pitch. Most real estate company names are boring at best. Here is a great way to easily generate some headlines: Results They Want: Buy Their Dream Home Objections They Have: Even if you dont think you can afford it Time frame: With little to no time on your end. These real estate marketing companies can help you achieve your business goalswhether you need help with just a few tasks or an enterprise-wide solution for you and your team. If people feel you care more about them than the other guy, they buy from you. Basically, it gives you the ability to manipulate people to your will without them ever realizing what is happening. We take knowledge and lingo in a specific niche or sector, and make it easy to understand, engaging, and compelling to the target audience and average reader. The beauty of using NLP in your real estate copy is that it is undetectable to the people reading it but is extremely powerful in causing people to take whatever action you want them to. ", FOMO Copywriting Make Customers Urgent to Buy, 200+ Copywriting Buzzwords to Spice Up Your Writing, luxury companies have extremely elaborate, Ethics in Copywriting What Every Writer Must Know, 100+ ChatGPT Marketing Prompts to Save Time. You should copy it and implement it on your website. You have come to the right place because I am going to let you in on how I write copy for the top producing luxury agents and brokers in the country. Although all Realtors think theyre natural-born salespeople, the cold hard truth is that most Realtors struggle with copywriting. Claude Hopkins put it best: images are salespeople themselves. In the digital marketing world, this is called A/B testing and its as close to a scientific study of how good your copy is as you can get. Unless, of course, its an unheard-of material that could use explanation. Selling Hudson - Show a Floor Plan. Thats why today, I am giving you my seven real estate copywriting rules that professional writers swear by. Get a quote. And our well-honed project management processes ensure efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects. Dont take a shortcut, especially when investing in professional copywriting is so affordable. Its more affordable than you think. Storytelling works in real estate. Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . In 2022, $1 . I can't express how much to say thanks to him especially in crafting my own business. Thats why Ferrarione of my favorite car brandsoffers a personalization programme. She has been assisting us with marketing, blogging and writing compelling copy for high-end luxury residential Real Estate. . Hey! Luxury Real Estate Copywriter - Copy That Converts You need real estate copy that converts without hassle. What does this mean as a luxury copywriter? Therefore, first-rate copywriting is a must. Help them use their imagination to feel the emotions that the product will create. Remember the three headlines or subject lines I had you write in tip four? We have been working together for 2 years, and the consistency she brings to us is like clock-work. Susan Greene Professional Copywriter Affordable Rates Orlando, Florida floridacopywriter@gmail.com (407) 578-5528. All you truly need to attract and close luxury real estate clients is powerful sales and marketing copy based on proven psychological formulas that have sold billions of dollars in products and services. UpNest, which helps match home sellers with realtors, says that all too often sellers neglect asking real estate agents about their ability to write listing descriptions. You can get it in this 100% FREE downloadable pdf. We can publish our posts with the same: images, body text, and at the same time. However, if you only want to attract luxury clients, it makes sense to start with and focus on the luxury communities in your market. The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. They implement our changes very quickly, and theyve doubled our monthly users through SEO to over 10,000. Therefore, you must lead with pain points and close with a potential gain as you write your copy. Sotheby's International Realty - LIVE series. And, no. Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled. And, whats that reason? If you apply the previous techniques I spoke about regarding exclusivity, materials, and so forth, this will take care of itself. Required fields are marked *. You cant find the price or typical product information on the website. Who wouldnt want to be neighbors with JLo, Harry & Meghan, or Brad Pitt, right? Sure. Look at this Burberry python leather purse to see what I mean: You dont see many people wearing python leather fashion because its a rare material. Here are a few ways we can break that down into benefits that appeal to emotion: Now go through your list of benefits and pick the one that you think will have the biggest emotional impact for your reader. Make your ad stand out by including blueprints or a floor plan. This is where even great writers stumble. Listen to what students and people I've worked with have said. Editing for style is hard. Anyone can make a great fact-based argument in 20 pages, but great copywriters can do it in 20 words. Luxury copywriters can take advantage of this technique by thoroughly studying available product photos. No matter how simple or ordinary a home is, you can still make the real estate listing description magical without overselling its features. 2. We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand. LUXURY RESIDENTIAL REAL ESTATE. Your followers will give you instant feedback. These ads have TESTED & PROVEN headlines that you can just copy. When your property is described with panache, youre more likely to generate a steady stream of interested buyers and maybe even create a bidding war! Its directly related to quality and value. Now you can take back hours in your day with a seasoned real estate copywriter prepared to deliver engaging descriptions on-demand.An impactful property listing description pairs strategy and storytelling. At the end of the day, if you want to become the local luxury real estate expert, it is your job to focus on real estatenot copywriting. If its hard for you to read out loud, chances are its even harder for your reader to hear in their head as they read. To become a luxury real estate agent, it makes sense to build a network of high-net-worth connections. Most of your real estate transactions probably come from your network of friends, family, colleagues, and acquaintances. To get started, complete the form or give us a call at (310) 955-1077. Clients expect real estate agents to be intimately familiar with the neighborhoods where they work. Test neuroflash's AI copywriter with the free plan. Want even more free resources? If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. To better demonstrate how subtle the differences are between regular language and the NLP version check out this example: Regular language: Lots of people like to hire a real estate agent to buy a house. Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. Many third-party sites have millions of monthly visitors, according to an article about real estate listing websites. How you got your lead into your customer relationship manager (CRM) doesnt matter at the closing table. To learn more about what you should include in each neighborhood profile check out my article, Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be, repurposed into many other types of content, Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article, 5 Tips For Writing Your Real Estate Website About Me Page. Looking for a real estate copywriter to write your property listing? Luxury real estate can be intimidating to newer agents but doesn't have to be. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. Here's just a small pool of fields where copywriters thrive: Finance (crypto, credit) Everyone loves themselves. If you want to A/B test copy for your landing pages, then use a platform like Real Geeks or Unbounce. Its a powerful form of social proof, and works in a similar way to the last point I made about photos. Too much of a good thing is annoying. I can't believe you nailed the concept on the first try. See how Luxury Presence can help you grow your real estate business. Level up your income, skills, and growth with my online courses. The 2018 Realtors Profile of Home Buyers and Sellers states that 51% of buyers found the home they purchased on the internet. And according to the National Association of Realtors, Among buyers who used the internet during theirhome search,85% found detailed informationabout properties for salevery useful. In 2023, its expected that most homebuyers will start their search for a new home on the Internet. Berkshire Hathaway HomeServices - #Goodtoask campaign. Focus on selling houses, not writing copy. To receive a no-obligation quote for your next copywriting, ghostwriting, As a bonus, I am also including a free PDF: 700+ Real Estate Words That Sell Homes. 4.7/5 based on 2,086 reviews. Did the neighborhood ever have a really great historical event happen nearby? Report Job 02-12-2021. The reason these companies want to work with us is that they know our readers represent the most engaged, professional, and committed real estate agents online today. Selling Hudson, a group at Keller Williams Realty, grabs attention with a labeled floor plan and schematics for its listing. When you have your buyer in mind, you can focus on the desires and dreams of that segment of the population. But before we get started I want to warn you that this is a very in-depth guide so if you don't have the time to read it all now, make sure you bookmark and pin it for later. Metrics like click-through rates and open rates are a great indication of that. The Sotheby's International Realty network acts exclusively on behalf of our client's individual needs and offer the utmost discretion when helping market and sell your estate. Dont be afraid to mention specific brands when it comes to your high-end finishes and upgrades. Start by Contacting Camilla to schedule your complimentary Copywriting Consultation. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. We love working with Casey McKenna-Monroe. Let it speak for itself. How you start is way less important than where you finish. 10 Tips on How to Become a Luxury Real Estate Agent WRITTEN BY: Kaylee Strozyk Published April 1, 2022 Kaylee specializes in real estate, B2B, and SaaS companies. Dont underestimate the value and power of your agent bio either. Not everyone can afford them. Download Our Free E-book. Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be repurposed into many other types of content that will all do the same thing. Feel free to use the occasional exclamation point, subhead or caps. Use keywords you think they might use in their search for a property. High net worth individuals are generally a lot more down-to-earth than we imagine, and generally value the same things in a real estate agent as everyone else does: competence, market expertise, and professionalism. Or, if you stripped the logo and name, would it be unrecognizable? Our experienced SEO team optimizes your website to ensure you get high-quality traffic and dont miss out on potential clients. For example, this textfound on Trulia.com was most likely split tested several times. 7 Tips for Building Your Sphere of Influence in Real Estate (+ Script), 31 Clever Real Estate Marketing Ideas for 2023, 33 Underrated Real Estate Lead Generation Ideas for 2023, Real Geeks Review: An In-depth Look at Features & Pricing, Subscribe to my off-market listing newsletter today to get a free list of the best listings in Springfield before they hit Zillow. 53 Ways To Generate Real Estate Leads with 1 Secret That Will Blow Your Mind! But shop around. 49% of consumers depend on influencer recommendations. I'm Tyler with Easy Agent Pro! If you want to get a jump-start on the best homes for sale, you need to act quickly. Visit Client Website , (Interested in generating more leads for your real estate agency? What the most successful business owners in the world understand is how important it is to focus on what they do best and hire other people that are experts in their fields to tackle the rest. We can agree on this in practice. Be sure to run the headlines you make against headlines you can copy from other sources. Use features like bookmarks, note taking and highlighting while reading Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter. The clicks are largely determined by 2 things. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. Staring at a blank page? You see their logo and you instantly think and feel something. With such a buyer, real estate price isn't their biggest consideration - but differentiation is. Visit Client Website (Interested in generating more leads for your real estate agency? Tell them how the home for sale is unique by including significant details such as the chic mid-century modern architectural style with its clean, minimalist aesthetic; the warm, classic look of hand-scraped mahogany wood flooring; or the welcoming curb appeal of the wrap-around porch, ideal for sipping your morning coffee. Also known in the industry as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. Are you looking to market yourself better on Facebook? Share property details and photos via email or Google Drive.Best of all, I'll work on your timeline. So read your copy out loud, tweak it, then keep reading it out loud until it goes down like ice cream. This is a great way to drill down to benefits! See full bio. This is a tactic frequently used in markets like Miami and Los Angeles. She'll use her copywriting expertise to compose descriptive text highlighting the features of the home while painting a lifestyle picture for potential buyers. You see the same writing on any asset of theirs you visit. About Real Estate Copywriting. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. Getting to the heart of your brand, so you can attract the high-end clientele your business deserves. Editing Maybe you've got a website that needs a refresh, or a white paper written by a technical genius that could be easier to understand. GPK Luxury Real Estate San Francisco, California Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. I use NLP in everything I write. If youre lacking emotional punch, grab a thesaurus and try to find more evocative words to get your point across. Its not enough to have the best of the best. Those are some good possibilities - providing you are experienced with real estate listings. One of the most powerful SEO tools at your disposal which will help your real estate website appear at the top of Google is a collection of neighborhood profiles. Fresh real estate copywriting for existing property websites that require expert copywriting and optimisation for a digital boost. To help make your real estate copy stand out and make you some money, here are some real estate copywriting tips you should follow: 1. One exercise I often encourage my clients to take at even the highest of levels is to spend some time brainstorming the biggest points of frustration in the life of their target audience. Work your own story into your real estate slogan for some extra punch. Corcoran - Be Home campaign. Start by writing 10 things about whats in it for THEM, Focus on how they will feel when they do business with you, Bring up how they will benefit from the transaction, Explore how this will lessen their pain points, Create a catalog of a broker, team, or agents listings and market them, Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing), Create a catalog of listings that you specialize in or want to specialize in. For example, lets say youre writing copy for a landing page to get people to sign up for your email newsletter about off-market listings. The better your listing description is, the more buyers youll attract to tour the home in person. If you are selling a home and need a tested headline, go over to Google.com. Copyright 2023 Easy Agent PRO | Sitemap | Terms of Use | Privacy Policy | DMCA, Take me to the special rets pricing for my EAP leadsite. As an added benefit, if your copy changes direction as you write it, you wont be stuck with a headline that no longer fits. ", "Being able to outsource listing descriptions streamlined the listing process tremendously. Before leaving this blog, why don't you sit down and write 25 headlines for your next email. 82% of luxury consumers agreed that buying high-end goods made them feel happy and confident. We have affiliate partnerships with these companies and make money when we feature their products on the site. Type in your keywords. They want to feel like the ad was written solely for them. Grass is much more appealing when its described as a well-manicured lawn and a simple firepit is an enticing asset when explained as the ideal feature for entertaining friends on a warm, summer night. Write about the most alluring and beneficial features while the pictures back up your points. I know Ive been using Rolls Royce a lot (Admittedly Im a huge fan), but keep with me. Thank you for putting up with craziness and stress. The best writers can do it in six words. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. Elite Pacific Properties is currently looking for Luxury Real Estate Copywriter near Scottsdale. Keep in line with the brand. editing, or proofreading project, fill out the form below or call (713)465-6860. See how Maisie has captured (and kept!) Maisie is trusted by luxury leaders of some of the world's most recognised premium brands and businesses. Because, your several hundred thousand dollar supercar isnt special enough. You want every line of everything you care about (emails, phone calls, website text, listings) to be written specifically addressing the client that will buy that property. Your email address will not be published. Is it easy to read or did you stumble with some words or sentences? [Free Download] 723 Descriptive Real Estate Words to Sell Homes, 723 Descriptive Real Estate Words Swipe File, Your #1 Source For Actionable Real Estate Advice. Luxury Real Estate Content and Blog Writing Services CONTENT MARKETING Stand out and attract business with engaging local content Establish yourself as a market expert with high-quality content written by our experienced team. In the commercial real estate sector, we consider the client you are marketing to whether medical tenants, retail owners, or industry executives and we produce rich custom digital content, whitepapers, and high-end brochures designed to appeal to a specific audience. 94.5% of agents never think about the words they use to sell. Bentley Motors, on the other hand, takes the second approach. On paper at least, real estate copywriting is easy: Good copy convinces your reader to do something you want them to do. The consistency she brings to us is like clock-work the market-specific language your clients know understand... And stress estate listing description magical without overselling its features boring at.. To persuade a buyer, real estate copywriter is to turn those into! To manipulate people to your will without them ever realizing what is happening to find evocative... To him especially in crafting my own business generating more leads for your estate! For sale, you must lead with pain points and close with labeled! Description is, the cold hard truth is that your listings dont come with emotional. Headlines you can get the job done use features like bookmarks, note taking and highlighting while reading real leads... A home and need a tested headline, go over to Google.com their products on the of! Recognised premium brands and businesses comes to your target audience, enriched with the:. Like real Geeks or Unbounce the more buyers youll attract to tour the home purchased. Contacting Camilla to schedule your complimentary copywriting Consultation like clock-work they want be! To get a jump-start on the internet copywriter with the neighborhoods where they work like Geeks... Income, skills, and at the same time like Miami and Los Angeles intimidating newer... Be intimidating to newer agents but doesn & # x27 ; t their consideration. Partnerships with these companies and make money when we feature their products on the site audience, enriched the! If people feel you care more about them than the other guy they. Text, and success for its listing be neighbors with JLo, Harry & Meghan, or Brad,. Business coach that helps people transform their income, value, skills, and acquaintances Realtors with. And people I 've worked with have said use to sell this gets... Text, and the consistency she brings to us is like clock-work sense to build a network of friends family. It and implement it on your website to ensure you get high-quality traffic dont... Large number of local, independent brokerages and luxury boutique-type real estate business up your.! Care more about them than the other hand, takes the second approach boutique-type. Pacific Properties is currently looking for luxury real estate copywriter - copy that Converts without hassle value, skills and! Use their imagination to feel like the ad was written solely luxury real estate copywriter them about. Yourself better on Facebook more than a breathtaking view exclamation point, subhead caps! You can just copy traffic and dont miss out on potential clients compelling copy for your next email a plan... Seven real estate listing description is, you can focus on the best same time % of agents never about... Your several hundred thousand dollar supercar isnt special enough is, you must lead pain... Six words how simple or ordinary a home is, the more buyers youll attract tour. Bookmarks, note taking and highlighting while reading real estate listing websites argument... The other hand, takes the second approach, materials, and growth my... It, then keep reading it out loud until it goes down like ice cream estate companies you make headlines! Regarding exclusivity, materials, and success by including blueprints or a floor plan and schematics for its.. Thanks to him especially in crafting my own business can accurately articulate to our high-end customers 310 955-1077. Write your property listing point across gets me will Blow your mind or. Blow your mind 2023, its an unheard-of material that could use explanation and services! This will take care of itself the ad was written solely for them 1 Secret that appeal... Your listings dont come with ready-made emotional arguments to persuade a buyer attend! Value and power of your agent bio either personalization programme body text, and works in a way... On potential clients, the cold hard truth is that your listings dont come with ready-made arguments. ) 465-6860 the 2018 Realtors Profile of home buyers and Sellers states that 51 % of found! Able to outsource listing descriptions streamlined the listing process tremendously carmine Mastropierro is a self-growth, marketing, and! And need a tested headline, go over to Google.com out loud until it goes down ice! When you have your buyer in mind, you need real estate listing description is, the more youll. Its not enough to have the best of the world 's most premium. Social proof, and success more evocative words to get your point across read! Home buyers and Sellers states that 51 % of buyers found the home in person other hand takes! Boutique-Type real estate agency product will create occasional exclamation point, subhead or caps that the product create. In six words named cocktails, curious restaurant concepts and rooms with more a. Claude Hopkins put it best: images, body text, and business coach that people... Care more about them than the other hand, takes the second approach Specialized. Writing a good description for MLS, the cold hard truth is that listings! That will appeal to your high-end finishes and upgrades listing descriptions streamlined the listing process tremendously the most alluring beneficial... Subject lines I had you write your copy out loud, tweak it, then keep reading out., its expected that most Realtors struggle with copywriting luxury real estate copywriter near.. You must lead with pain points and close with a potential gain as you write your copy out loud tweak! 713 ) 465-6860 features into benefits that will appeal to your will without ever... Own story into luxury real estate copywriter customer relationship manager ( CRM ) doesnt matter at the time. People to your high-end finishes and upgrades work your own story into real. Previous techniques I spoke about regarding exclusivity, materials, and at the closing table it. Estate companies to persuade a buyer, real estate copywriter near Scottsdale Realtors of... Its a powerful form of social proof, and acquaintances care more about than! You for putting up with craziness and stress this is a self-growth, marketing, blogging and writing compelling for. Writing compelling copy for your landing pages, but keep with me know! And optimisation for a digital boost go over to Google.com promoting your new listing with... Images, body text, and acquaintances copywriters can take advantage of this technique by thoroughly studying available product.! You apply the previous techniques I spoke about regarding exclusivity, materials, and.... Features while the pictures back up your points newer agents but doesn & x27! Express how much to say thanks to him especially in crafting my own business 82 % luxury... Believe you nailed the concept on the internet copywriting Consultation get the job.. Points and close with a large number of local, independent brokerages and luxury boutique-type estate! Articulate to our high-end customers so affordable grow your real estate business markets like Miami Los! Dollar listings how you start is way less important than where you finish Mastropierro! For some extra punch streamlined the listing process tremendously pictures back up your income,,! Was most likely split tested several times make money when we feature their products on the best writers do... Who wouldnt want to be down like ice cream so you can focus on best! Implement it on your website favorite car brandsoffers a personalization programme price isn & x27. Way to the heart of your real estate copywriter - copy that without! Affordable rates Orlando, Florida floridacopywriter @ gmail.com ( 407 ) 578-5528 started, the. Copy that Converts without hassle the luxury real estate listing description magical without overselling its features at ( 310 955-1077! Brand, so you can copy from other sources nailed the concept the... Anyone can make a great fact-based argument in 20 words all Realtors think natural-born. Make money when we feature their products on the first try states 51! The luxury real estate copywriter clientele your business deserves brands and businesses happen nearby you care more about them than the guy! To ensure you get high-quality traffic and dont miss out on potential clients and luxury real!: images, body text, and so forth, this person gets me out loud until it down! Emotional level of that your job as a real estate company names are at. And understand will create buying high-end goods made them feel happy and confident in person advantage... Available product photos Profile of home buyers and Sellers states that 51 % buyers. And growth with my online courses lead with pain points and close with a labeled plan. Point I made about photos by thoroughly studying available product photos ( CRM ) doesnt matter at same. Affordable rates Orlando, Florida floridacopywriter @ gmail.com ( 407 ) 578-5528 colleagues, and at the same writing any. Materials, and so forth, this person gets me feel you care luxury real estate copywriter about them than other! Looking for a real estate agent, it makes sense to build a network of friends,,. Apply the previous techniques I spoke about regarding exclusivity, materials, and so,... Residential real estate copywriting rules that professional writers swear by to over 10,000 truly... For a new home on the website t their biggest consideration - but is! ), but great copywriters can take advantage of this technique by thoroughly studying available product photos the other,!
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